2021 MBAA International VIRTUAL Conference: March 24 – 26, 2021

Marketing Management Association

Winning Papers Archive


2019Can Social Media Ads Facilitate Retail Therapy? An Investigation of
Psychological Outcomes of Ad Engagement in College Females
Alissa Russell, Saint Mary’s College
James Rogers, Saint Mary’s College
2018Social Media Sentiment and Firm Value
Chanchal B. Tamrakar, Georgia Southern University
Tae-Hyung Pyo, University of Idaho
Thomas S. Gruca, University of Iowa
2017Brand Marketing via Facebook: An Investigation of the Marketing Mix,
Consumer-Based Brand Equity and Purchase
Intention in the Fitness Industry
Benjamin K. Wright, Ball State University
2016"Product Information and Consumer Choice Confidence in Multi-item Sales Promotions"
Demetra Andrews, Indiana University Northwest
2008"Proposed Model for Evaluating C/LMS Faculty Usage in Higher Education Institutions"
James Janossy, DePaul University
2007"Early Requirements for a Marketing Management Support Systems for Exporters from Less Developed Countries: The Case Study of Ethiophen Coffee"
Maggie O'Connor, Penn State- Berks
2006"The Classifications of Information Systems Integration (ISI): ISI-MATRX"
Thawatchai Jitpaiboon, Ball State University
T.S. Ragu-Nathan, University of Toledo Mark A. Vonderembse, University of Toledo
2005"After the Pilot:Integrating Enterprise Resource Planning Systems Info the College of Business Curriculum"
William C. Brown, Minnesota State University
2004"E-Commerce Web Site Quality: A Conceptual Framework"
Subba S. Rao, University of Toledo
Mei Cao, Ph.D. candidate, University of Toledo
2003"Integrating ERP Implementation with Change Management Process "
Purnendu Mandal - Marshall University
2002"A Model Of Network And Internet Security For Web-Based Database"
Charlie Yong-Sang Shim, South Dakota State University
Ali Salehnia, South Dakota State University
Jung Y. Kim, Soth Dakota State University
Kim, Sung Shin, South Dakota State University
2001"Accessibility of Midwestern Universities' Web Sites: Meeting the Guidelines of the Law"
Chaeletta F. Gutierrez. Northern Illinois University
2000"Collabrating to Compete: Strategies for active Learning in Information Systems"
Kathleen Molnar, St. Norbert College
Raj Devasagayam, St. Norbert College
1999"Using Legos/Logo to Teach Information Systems Concepts: A Constructionist Approach"
Kathleen K. Molnar, St. Norbert College
1998"An Instrumnet to Measure the Effectiveness if IS Development Groups"
R. Prusad Bingi, Indiana University Purdue
Deepak Khazanchi, Northern Kentucky University
1997"Strategic Use of Technology: Close Encounters"
Linda V. Knight, Illinois Valley Community College
James D. White, Chicago Board of Trade
1996"Neural Network Applications in Business: A Review & Analysis of the Literature (1988 - March 1995)" Bo K. Wong, Youngstown State University Dotyy Oliva, Youngstown State University

Contact the Chair

Leila Samii
Southern New Hampshire University

[email protected]