Best Overall Paper on Conference Theme
| Year | Paper |
|---|---|
| 2015 | "Understanding the Service Evaluation, Consumption Emotions, and Behavioral Intentions Relationship for Chinese Lodging Guests" Scott Swanson, University of Wisconsin-Eau Claire Lujun Su, Business School of Central South University Xiaohong Chen, Business School of Central South University |
| 2014 | "The Use of Voluntary Public Disclosure and Patenting Strategies to Capture Value from Product Innovations" Sharon James, Ohio State University |
| 2013 | "The Role of Self-Efficacy in Sales Education" Peter Knight, University of Wisconsin - Parkside Claudia Mich, Purdue University Calumet Michael T. Manion, University of Wisconsin - Parkside |
| 2012 | "Difference in the Influence of Background Music Attrubutes on Consumers' Attitude According to Involvement" Jai Kwon Park, Gyeongju University Jung Ok Jeon, National University Hyan Hee Park, Kyungpook National University Eun Mi Lee, Pukyoung National University |
| 2011 | "Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Sattisfaction" Ursula Y. Sullivan, Northern Illinois University |
| 2010 | "The Development of Advertising and Marketing Education in the United States: The First 75 Years." Edd Applegate, Middle Tennessee State University |
| 2009 | "How Do U.S. and U.K. Salespeople Compare on the Dimensions of Emotional Intelligence, Positive and Negative Affect, and Customer Orientation Levels?" Charles Pettijohn, Missouri State University Elizabeth Rozell, Missouri State University Andrew Newman, University of Salford |
| 2008 | "Attitude Towards Globalization: The Role of Cultural Values, Global Identity and Regulatory Focus" Stanford A. Westjohn, St. Louis University Srdan Zdravkovic, St. Louis University |
| 2007 | "Service Contact Employee Customer Orientation, Service Quality, and Satisfaction and the Moderating Role of Involvement" Thomas L. Baker, Clemson University Christopher D. Hopkins, Clemson University J. Joseph Cronin, Florida State University |
| 2006 | "Impact of Similarity in Resources on Marital Power" Cynthia Webster, Mississippi State University D.S. Sundaram, Northeastern Illinois University Christopher D. Hopkins, Clemson University |
| 2005 | "Consumers'Attitudes to Brand Extensions: The Role of Fit and Goal Congruency" Susan Brudvig, Pushkal Raman , Florida State University |
| 2004 | "Information Search and Perceived Risk: Are There Differences for In-Home Versus In-Store Shoppers?" Dee Ann Larson, Mississippi University for Women; Brian Engelland, Ron Taylor, Mississippi State University |
| 2003 | "Customer Inquiries and Complaints: The Impact of Firm Response Time to Email Communications" Robert Moore, Melissa Moore - Mississippi State University |
| 2002 | "Anomie and Disaster in Corporate Culture: The Impact of Mergers and Acquisitions on the Ethical Climate of Market Organizations" Phylis M. Mansfield - Pennsylvania State University - Erie |
| 2001 | "The Effects of Frequency,Recency & Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising: An Exploratory Study" Ty Abernathy, Brian Engelland - Mississippi State University |
| 2000 | "Perceived Risk and Moral Philosophy: New Directions in Marketing Ethics Studies" John Cherry - Columbia College |
| 1999 | "Advertising Slogans & University Marketing: An Exploratory Study of Brand-Fit & Cognition in Higher Education" Ronald Paugh, Oscar McKnight - Ashland University |
| 1998 | "Service Quality & Repeat Usage: A Case of Rising Expectations" Brian Engelland, Chris Hopkins - Mississippi State University Letty Workman - Ohio University Mandeep Singh - Western Illinois University |
| 1997 | "Determinants of a Retail Firm's International Involvement" Irena Vida - The University of Tennessee |
| 1996 | "Role of Positioning Strategies on Consumer Evaluations of Brand Extensions" Shiva Nandan, Monica Nandan - Western State College |
